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How To Do SEO

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Lesson 7, Topic 1
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How To Optimize Title Tags

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The post title is one of the most important on-page SEO factors you need to optimize.

Not only does it affect the keyword relevancy of content, but it also gives readers an idea of what to expect – thus, making pages more clickable when they appear on SERPs.

To make posts more SEO-friendly for crawlers, don’t forget to include your target keyword within the title.

It’s also important to keep it below 65 characters to make sure the full title is displayed in search engines.

While not necessarily an SEO factor, you need to make your titles as compelling as possible to encourage more clicks from search results once it appears there.

One of the best tools you can use for this is the CoSchedule Headline Analyzer.

It provides an aggregate score for your headline based on different factors.