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How To Do SEO

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Lesson 9, Topic 1
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Improving Website Speed and Performance

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While it doesn’t directly affect your search engine rankings, page loading speed significantly impacts other engagement-related SEO metrics – including dwell time, bounce rate, and visitor loyalty.

Why? Because users hate a sluggish site, especially if they badly need answers to their problems fast. In fact, 40% of online users will probably abandon your site if it takes more than 3 seconds to load fully.

Some of the things you can do to boost page loading speed include upgrading your host, implementing web caching, and compressing your visual assets with a tool like WP Smush.

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