How To Do SEO

Learn how to do SEO at a basic level. You'll learn the most important on-page and off-page techniques to apply to your blog or website.

Navigating the complex world of SEO can feel like trying to find a needle in a digital haystack.

With the rules of the game constantly changing, how do you ensure your website is properly optimized to not only compete with – but also stand out – in the vast ocean of online content?

Luckily, I’m here to guide you. I’ve created a simple step-by-step playbook that teaches you the basics of how to do SEO, from start to finish.

This isn’t just another SEO guide; it’s a comprehensive yet simple dive into the art and science of SEO from someone who’s been in the trenches and come out on top.

I’ll share the insights, tricks, and strategies that have propelled my websites to the top of search engine rankings for nearly 10 years.

We’ll start with the basics:

  • Understanding how search engines work and what they value in a website.
  • How to do keyword research, not just to find terms your audience is searching for, but to understand their intent.
  • Optimizing your site’s structure and content to make it irresistible to search engines and users alike.

But we won’t stop there. We’ll also dive into advanced strategies such as:

  • Link building, local SEO, and the optimization of user experience (UX).
  • How to analyze your site’s performance using the latest tools.
  • How to tweak your strategy based on real data.

By the end of this course, you’ll have a solid foundation in SEO principles and the practical skills to implement them.

Whether you’re aiming to improve your website’s visibility, drive more traffic, or increase conversions, this guide is your step-by-step playbook to achieving SEO success.

Course Content

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SEO Basics

Building An SEO Foundation
Content Production
On-Page SEO
Off-Page SEO
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About Instructor


Brett Helling is the owner of – one of multiple digital assets in his portfolio. He has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

29 Courses

Open Registration

Course Includes

  • 15 Lessons
  • 40 Topics