It’s easy to learn how to write a blog post, and you can get a piece of content up in minutes. But what makes a blog post exceptional enough that it stands out from the crowd (and ranks in Google)?
First, a good blog post should fill a need for your readers. Is there a need or demand for the content you’re writing?
Second, your blog post should directly address a problem or concern that your reader is trying to solve. A blog post should provide a comprehensive solution.
Last, keep your readers in mind when you’re writing. If you were searching for a query on Google, what would you like to read?
A Word of Caution
If you have some insights, cover them in a detailed way.
Don’t aim for 2000 words. Aim for quality.
Otherwise, writing lengthy posts just for the sake of filling words don’t add any value to your audience. If your readers are not happy with your stuff, they won’t share your content and it won’t attract any comments or backlinks.
Pick an interesting topic that your readers care about and fill it with detailed information without any fuss.
So there’s no point in writing detailed content if you don’t have anything to say.
Read our How Long Should a Blog Post Be? guide for more on post length.
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