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How To Write A Blog Post

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  1. Blog Post Basics To Understand
    5 Topics
  2. Step 1: Planning a Blog Post
    5 Topics
  3. Step 2: Structuring a Blog Post
    2 Topics
  4. Step 3: Outlining a Blog Post
    1 Topic
  5. Step 4: Writing a Blog Post
    4 Topics
  6. Step 5: Enhancing a Blog Post
    3 Topics
  7. Step 6: Editing a Blog Post
    9 Topics
  8. Step 7: Publishing a Blog Post
    2 Topics
  9. Tracking A Blog Post's Performance
Lesson 9 of 9
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Tracking A Blog Post’s Performance

How can you know how well your blog post is doing? Fortunately, there are some tools and metrics that can help you see your post’s performance.

Blog Comments and Engagement with Readers

The first thing you can do to understand the effectiveness of your blog post is to carefully watch your reader engagement.

Are people commenting on your post? When you share on social media, are you getting interaction?

Social Shares

Monitoring your social shares and engagement can let you know if your blog content is resonating with readers.

Post Views

One of the best tools you can use to monitor your blog’s impact is Google Analytics.

Since Google Analytics is a free Google tool, you know that you’re getting your info straight from the horse’s mouth (so to speak).

With Google Analytics, you can:

  • Track specific WordPress links.
  • Use UTM parameters to see where your traffic is coming from.
  • Measure user behavior.
  • Monitor the user experience.
  • Measure e-commerce performance for your online store.
  • Connect your Google Analytics to your Google Adsense account to track revenue earned from each blog post.
  • Download customize reports.
  • See which devices your readers are using (desktop computer, tablet, or mobile device).
  • Measure internal site search.
  • See where your traffic is coming from (organic search, direct traffic, and social media referrals).

Another tool you can use to monitor your site traffic is the Jetpack WordPress plugin and its site stats feature.

However, keep in mind that Jetpack may slow your website down.

You can also use tools such as Monster Insights.