There are two types of internal writing: write your content from scratch or use an AI writing tool.
Write from Scratch
If you want to write all of your content in-house, you can write it yourself or hire someone to write it for you.
Writing content in-house is perfect for people just starting out or for bloggers on a budget.
However, this method isn’t a scalable long-term solution unless you have someone who has blog post writing as part of their job description.
Use an AI Writing Tool
If you’re handling all of the content writing in-house, you can use an AI writing tool such as Jasper.ai.
Tools such as Jasper are becoming more and more common, and the writing that they produce looks nearly identical to content written by an actual person.
Tips for Writing
Remember, once you get people to click on your post link, the goal is to keep them on the page.
To keep your visitors reading, your content needs to be engaging and easily digestible.
Here are some tips to help you create better content, increase readership, and establish yourself as an authority in your niche.
1. Easily Readable
Most blog visitors want content to be easy to digest.
The best way to make a successful blog post easy to scan and read is to allow for plenty of white space.
Here are some more ways to make your blog post easily readable and scannable.
- Use bulleted lists.
- Numbered lists work, too.
- Utilize headings (H2, H3, H4, etc…) to break up your content into sections.
- Make sure there are no more than 300 words under every header.
- Use images, embedded social media posts, and embedded YouTube videos liberally.
- Bold key phrases so that they stand out for your readers. But do this selectively so that it’s not overkill.
2. Short Sentences
When writing a great blog post, strive to keep your sentences and paragraphs short.
People like to scan through an article and walls of text are difficult to read, especially on mobile devices.
Also, Google doesn’t like walls of text, either.
Paragraphs should be short, too. Plan to have not more than two or three sentences per paragraph.
3. Use Images
We have mentioned the importance of images a few times in this article because they’re just that important.
In the section below, we give more information about how to find royalty-free images.
4. Quality Content
There is plenty of junk content on the internet, but Google and other search engines have gotten much better about filtering it out so that it doesn’t land on page one.
What is high-quality content? Good content is:
- Useful
- Comprehensive
- Educational
- Helpful
- Accurate
- Grammatically correct
If you’re like most people, the first time you see a misspelled word or incorrect grammar on a blog post, you’re done with the blog.
Also, readers don’t like fluff and chatter. Get to the point and stay on point.
5. Get Facts Correct
Consumers have become increasingly distrustful of the media, and that distrust can quickly transfer to even an innocuous blog if you have incorrect information on your site.
When you use facts, make sure you back them up with links that support your message.
More than ever, it’s important to ensure that the content you put on your blog is accurate, up-to-date, and correct.
6. Publish Often
A HubSpot study revealed that businesses that publish at least 16 blog posts every month generate nearly five times more leads than businesses that published four posts or less.
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