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How To Write A Blog Post

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  1. Blog Post Basics To Understand
    5 Topics
  2. Step 1: Planning a Blog Post
    5 Topics
  3. Step 2: Structuring a Blog Post
    2 Topics
  4. Step 3: Outlining a Blog Post
    1 Topic
  5. Step 4: Writing a Blog Post
    4 Topics
  6. Step 5: Enhancing a Blog Post
    3 Topics
  7. Step 6: Editing a Blog Post
    9 Topics
  8. Step 7: Publishing a Blog Post
    2 Topics
  9. Tracking A Blog Post's Performance
Lesson 4 of 9
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Step 3: Outlining a Blog Post

vector graphic showing an illustration of how to write a blog post

You’ve decided on a blog post type and title, learned how to write a blog post, and now you’re ready to start writing.

When you’re confronted with that blank page, it can be daunting to know where to start.

That’s where an outline comes in handy.

Once you have your outline, you can simply fill in the blanks.

Creating the Outline

An outline is where the structure of your blog post actually begins to come together.

While you’re not technically writing at this point, you’re listing out the information, points, and sections that you want to cover in your blog post.

Drafting a solid outline is key to creating blog content that ranks on the first page of Google.

Plan to spend plenty of time creating your outline.

For example, when drafting this article, I spent three hours drafting my outline.

One of the most valuable tools within is its outline builder.

Using the headers that your competitors use in their content, you can interactively build an outline for your blog post.

We recommend watching this video to see step-by-step how to use to create your outline.

Pro Tip: Create Templates in

In addition to the outline tool, you can also use to customize pre-made templates.

Using a customized blog post template, you can quickly pull together outlines, and each template has pre-populated basic information.

This video gives you a detailed tour of templates and shows you how to create your own templates from scratch.


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