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Learn why creating a social media kit is critically important for advertising, how they work, and how to create one of your own.

vector graphic showing an illustration of a social media kit on the screen o fa phone

If you’re a brand or business owner who doesn’t have a social media kit, you’re wasting such a huge opportunity.

Strong media kits can improve branding, expand small businesses, reel in sponsors, and streamline content creation.

It might sound like a fancy marketing tool, but a social media kit is a simple way to establish a strong social media presence on most platforms.

Whether your target audience is on Instagram, Linkedin, or somewhere else, a good social media kit can help you reach them.

Is your business sense tingling by now? Well, let’s take a look at what this magical tool is, its components, and how you can make your own social media kit.

What Is a Social Media Kit?

A social media kit is made up of documents and visual content that showcase your strengths and helps other brands and businesses get to know you.

Your social media marketing kit is tailored to your business needs.

Social Media Kit for Businesses

Marketers, agencies, and businesses tend to have social media kits full of templates that can help with content creation.

For example, ready-made logos, a pre-set color palette, and company headers are all ready for when you need to post.

This kind of social media kit can help you focus on delivering quality content while ensuring a unified branding approach for your businesses.

Social Media Kit for Individuals

Bloggers and influencers can use social media kits to display all the info potential sponsors or partners might need before teaming up.

Such info includes performance stats on social media (Facebook, Instagram, etc.), brand identity, potential clients, and services.

What Are the Components of a Social Media Kit?

Strong media kits contain everything you might need for meetings, posting on social media platforms, and brand marketing.

While small businesses, influencers, and large companies can have different media kits, they generally contain these items:

  • An overview of the business including photos, brand identity material, and services.
  • Contact information, links, and hashtags.
  • Social profile and statistics.
  • Templates, brand colors, samples, and the brand logo.
  • Spreadsheets for managing your eCommerce activities.

How to Create Your Own Social Media Kit

Whether you want to create your own social media kit or you’re going to have a professional make it, it’s important to know the steps involved.

Here’s how it’s done:

1. Choose Your Brand Colors

What’s the first brand that comes to mind when you imagine a blue sign with the white letter “F” in the middle? Of course, it’s Facebook.

That’s the power of colors in brand recognition!

Regardless of what social media channels you prefer, everything you create and post should have a unified color scheme.

With the right colors built into your social media kit, your target audiences can recognize your brand a mile away.

There are three main factors when choosing colors for your social media kit.

Market Research

Every niche, including yours, has industry leaders. What are their color schemes?

Check their social profiles and platforms to get some good ideas. Chances are, they did their own research before choosing the colors of their social media kit.


Colors can affect the way your audience perceives your brand or business.

For example; purple conveys luxury and wisdom, while orange conveys warmth and courage.

Choose colors that are authentic to your brand.

What You Prefer

When you first mapped out the foundations of your company, what colors did you and your partners imagine?

Is there a color combination you’ve always loved that can relate to your company’s journey and mission?

Now that you’ve picked your signature colors, you’ll need to keep each color’s hex codes ready for when your design team needs them.

They might use graphic design tools, page builders, and image editing software, which require hex codes, to create unique content.

2. Get Your Social Media Stats Ready

You need a social media kit that showcases your achievements on all social media platforms.

That means you’ll have to gather all the social media stats highlighting just how impressive your social media presence is.

Things like the number of followers, subscribers, and views are important stats for large enterprises, small companies, and bloggers.

This includes data from social media platforms like Twitter, Facebook, Instagram, Linkedin, and YouTube.

They can reflect the amount of time you’ve spent getting closer to your audience and winning their attention on social media.

Honesty is crucial when building stats for social media kits, so it’s okay if one social media platform has more presence that the others.

There are several social media analytics tools you can use instead of manually scouring your social media platforms.

Some can help you figure out stats like email open rates, average downloads, comments, and social media reach.

3. Write a Detailed Media Kit Copy

A strong social media kit can have over 20 pages. You need to include anything your future partners might think of and then some.

Start simple with things like what your company is all about, your background, your mission statement, and your overall vision.

You can then move on to more detailed brand kit items like your social stats and achievements. One page is usually enough for these.

Be sure to make it visually appealing and easy to read at a glance. Social media kits aren’t supposed to bore, but to inform and impress.

Focus on the values created by your company. Don’t be afraid to get creative with your social media kit. If you have testimonials, reviews, or stories, use them as marketing and branding tools.

If you’re making an influencer media kit, try to highlight how the content you create can touch and improve your audience’s lives. Include your top social posts, brands you’ve worked with, and your best photos on social media.

For businesses and marketers, you’ll need to make a few ready-to-fire templates in your social media marketing kit. Here’s how you can create your own.

Making your Social media templates

Most agencies use graphic design software to make their social media templates.

Some require a subscription but several cost absolutely no money! Some of the easiest ones you can use to create visual content are Canva, Crello, Piktochart, and Visme.

They contain pre-made social media templates and media kit designs. You only need your logo and your colors.

You can drop them into the templates, play around with the design topography to find your marketing style, and you’ve got yourself a social media kit.

This is helpful for businesses that create social media posts daily to reach their target audience.

Rather than waste your time designing posts, you can use the templates in your social media kit and focus on delivering quality content.

Final Thoughts

In a world where every smartphone owner is a potential client, social media kits are indispensable marketing tools.

Whether you are a small business, a rising star, or a large enterprise, your presence on social media gives you a platform to sell from.

With every template you use and every creative post you upload, you’ll appreciate social media kits more and more.

Whether you want to make money, showcase services, improve your branding, or all of the above, you can use one tool to rule them all: a social media kit.