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How Much Can You Make by Monetizing a Blog?

The amount of money bloggers make varies widely, but your blogging income is dependent on two things.

  1. Blog traffic
  2. How you monetize your blog

To give you an idea of how much money bloggers can make, we’ve pulled information from official studies and reports conducted by these sources:

ConvertKit’s State of Blogging report from 2017 reported that pro bloggers make an average profit of about $138,000, while amateur bloggers made about $9,000.

Digital Nomad Wannabe (DNW) set up a Facebook group for their survey.

They received more than 600 responses, and 100% of the respondents said that it’s possible to make money blogging.

According to DNW’s survey, 27% of bloggers make no money.

This figure is actually encouraging because it means that 73% of people who blog do make money.

The answers to the DNW survey show that 14.5% of bloggers make $5,000 or more per month and 1.9% make in excess of $20,000 per month.

Blogging.org reported revealed that 8% of bloggers make sufficient money to support their families.

Problogger’s report mirrors the results of the other surveys fairly closely.

Their survey indicated that 4% of bloggers make more than $10,000 per month, and 9% earn between $1,000 and $9,000 per month.

Case Studies: Blogger Income Reports

In this list, you can see how much some of the big bloggers make per year.

  • Huffington Post: $500 million
  • Moz: $44.9 million
  • Engadget: $47.5 million
  • Copyblogger: $33.1 million
  • PerezHilton: $41.3 million
  • TechCrunch: $22.5 million
  • Mashable: $30 million

OK, those are the big guys, but what about the regular folks who just started a blog because they wanted a creative outlet?

The smaller blogs that put in the work are also making good money.

Here are some income figures for some of the most popular smaller blogs.

What do all of these surveys, income reports, and studies reveal?

They show that it’s indeed possible to make money blogging if you do your homework, choose a profitable niche, have a solid marketing plan in place, and learn how to successfully monetize your blog.

We’ve compiled a list of 100+ blog income reports that you can read for an even better idea of blog income broken out by niche.


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