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Display advertising sometimes takes a beating in the blogosphere, with critics claiming that you can’t make money with it.

In some cases, the critics may be correct.

Nevertheless, there is still money to be made with display ads, and the fact that they are still around is proof of that.

vector graphic showing an illustration of hulu advertising on a computer screen and mobile device side by side

What Is Display Advertising?

Display advertising consists of image or video ads that people view when they browse blogs, social media, apps, and even connected TV devices.

With the rise of streaming, there are even Hulu advertising and Spotify ad options available.

In short, any digital ad format in addition to audio-only ads and paid search ads can be referred to as display advertising.

How Does Display Advertising Work?

Display advertising promotes brand awareness, promotional sales, specific products, content, apps, or services across a website visitor’s entire journey.

These ads can be animated, static, or video-based.

In many cases, display ads are associated with top-of-funnel marketing, the marketing that first makes a website visitor aware of your brand.

Types of Display Advertisements

There are several different types of display ads.

The four most common are banner ads, sidebar ads, in-content ads, and newsletter ads.

Display ads have four components:

  • Headline
  • Copy
  • Media (video or image)
  • Call-to-action button
1. Banner Ads

For decades, we have been seeing banner ads across the top (and sometimes the bottom) of our favorite websites.

It’s also common to see banner ads in videos and in apps.

2. Sidebar Ads

A sidebar ad looks similar to a banner ad except that it’s vertical instead of horizontal.

Sidebar ads can be either short or long.

When the ad is tall, you will sometimes see it referred to as a skyscraper ad.

Some ad networks call the sidebar on a blog the “right rail.”

3. In-Content Ads

In-content ads are as straightforward as the term sounds.

These ads are nestled inside the content.

In some cases, this can be a regular display ad or native advertising.

4. Newsletter Ads

You can place a display ad code snippet inside your newsletter for newsletter ads.

Other types of display advertising include:

  • Responsive display ads
  • Native advertising (ads that resemble a publication’s content)
  • Video display ads
  • Dynamic display ads
  • Interstitial ads
  • Overlay ads
  • Lightbox ads
  • Companion ads
  • Rewarded ads

How Much Can You Make With Display Advertising?

How much money you make with display advertising depends on the revenue per 1,000 page views (RPM).

To calculate how much money you can make from display advertising, you need to know two things:

  • Your average RPM
  • How many site visitors you regularly have

The challenging thing is that RPM can vary from day to day, and even minute to minute.

A few other things can affect your RPM.

  • The type of website or blog you have
  • How many ads you are displaying on your blog
  • Which ad network you’re using
  • Your content length
  • Seasonal changes

Some blog owners report an average RPM of $20, and this rate can vary depending on the time of year.

Here are some basic RPM numbers you can play with to figure out how much money you can make with display advertising on your blog.

  • Low end: $2-$5 per 1,000 views (we have seen even lower RPM than this)
  • Medium end: $5-$10 per 1,000 views
  • High end: Up to $50 per 1,000 views

How Easy is it to Set Up Display Advertising On a Blog?

Setting up display ads on your blog is one of the easiest ways to get started making money.

For most display advertising, your ad partner will give you a snippet of code to insert on your website.

Why is Display Advertising a Great Monetization Method?

One of the reasons display advertising is so effective is that they’re one of the fastest ways to begin monetizing your blog.

When it comes to the traditional funnel approach, display ads are at the top of the funnel.

In many instances, a display ad is the first thing prospective customers will see to make them aware of a brand.

However, display advertising can pay off at all stages of the marketing funnel, including:

  • Awareness
  • Engagement
  • Consideration
  • Conversion
  • Advocacy

At every stage of the funnel, display advertising can play a pivotal role and make your blog lots of money.

Display advertising is a great place to start until you can monetize with higher-paying advertising options.