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Once you have a list of topics, you need to find keywords to fill the “buckets”.

You can brainstorm this step, as well. Let’s pivot to a new example: a blogger who wants to bring more traffic to their site to increase their ad or affiliate marketing revenue.

Consider what keywords are most relevant for such a business owner.

The blogger identifies a topic bucket for “blog layout tips”. That kind of bucket might have keywords like:

  • How to create a new blog
  • How to fix blog layout
  • Blog layout suggestions
  • Blog theme ideas
  • Best blog themes

These are all middle-tail or long-tail keywords. It’s helpful to come up with longer keywords at first because short-tail keywords can often be derived from the longer ones after the fact.

Once you have an initial list of keywords for your topic buckets, you need to use keyword research tools.

There are dozens of different tools available, some paid and some free.

We’ll break down the best keyword research tools to leverage later in this guide.

But no matter which tool you use, they all operate essentially the same way.

You plug keywords into the tools, and the tools provide you with:

  • Search volume for those keywords, or how often people search for them
  • Related keywords (to help you fill out your topic buckets even more)
  • Resonance, which is an estimation of how well a search term relates to a brand, product, or topic