Lesson 4 of 4
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What To Do With Keyword Research Data

Doing the keyword research itself is great, but now the question becomes what to do with the data you’ve gathered.

Build Keyword Strategy Based on Results

You should develop a keyword strategy based on the results of your keyword research. Decide:

  • What keywords to target above all else. These keywords should be used in content titles and throughout its copy, for example
  • What secondary keywords to use to enhance SEO
  • What semantic keywords to use to further direct your content toward specific users/your target audience members

In theory, the better results you get, the more effective your strategy is.

Produce Content for Those Keywords

Once you have a strategy in place, it’s time to produce content using your research keywords. You can leverage keywords in lots of digital marketing content, like:

  • Blog posts
  • Online tutorials
  • Product descriptions
  • Website copy
  • YouTube ad or video descriptions
  • And more

Smart keyword use helps your brand be more competitive in its niche, and it’s just as important in the earliest days of your business as it is when you have a committed audience.

Pro Tip: Continuously Analyze Keywords

Keyword research isn’t something you can do once and leave behind. Instead, remember that keyword intent – and keyword competition levels! – constantly change.

What was a good keyword a year ago may not be an excellent keyword any longer.

For the best results, you should continuously analyze keywords and update existing content while finding new, high-ranking keywords for fresh content you put out.