How To Do Keyword Research

Learn the keyword research process that I personally use to craft a winning content strategy for the sites I work on daily.

Online marketing is a multifaceted effort – it’s not enough to slap together a few Google PPC ads and call it a day if you want your brand to succeed.

More than anything else, keyword research determines whether your ads reach the right people and whether your target audience finds your website when they search for your products.

But what exactly is keyword research, and why is it so important? This course will answer these questions and many more.

I’ll cover core concepts of keyword research, including:

  • A basic definition of keyword research and why it’s so important for SEO and user experience.
  • The step-by-step process that I personally use while creating a content plan for my websites.
  • What to do with keyword research once you have the data and keywords.
  • My favorite tools that make doing keyword research simple and enjoyable.

By the end of the course, you’ll be ready to craft a keyword strategy of your own that you can use to boost your SEO efforts and enhance your content’s relevance and reach.

About Instructor


Brett Helling is the owner of – one of multiple digital assets in his portfolio. He has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

27 Courses

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Course Includes

  • 4 Lessons
  • 6 Topics