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However, good keyword research goes above and beyond the basics.

Depending on your keyword research tool, you may be able to find the search intent for each primary and related keyword.

Search intent is always assumed, but it’s fairly accurate (especially for more common and competitive keywords since Google has more data about searcher actions for them).

For example, the search intent of  “shoes for sale” is fairly obvious: the searcher wants to buy new shoes!

Even so, looking at expected search intent for each keyword you research is a good idea.

The better your idea of your target searchers’ intent, the better prepared you’ll be to make top-tier, high-converting content in response.