Lesson 8, Topic 1
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10+ Best Reputation Management Services For 2024

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vector graphic showing an illustration of people learning the reputation management services

Do you want to gain a more positive online reputation? More businesses and professionals use online reputation management services to build credibility and customer trust.

These services include reputation monitoring, public relations, and digital marketing strategies, from search engine optimization to content creation.

If you’re considering improving or fixing your online reputation, we listed some of the best reputation management companies suitable for professionals, small businesses, and enterprises.

Overview: The Best Reputation Management Services

ProviderBest ForFree Plan or TrialSubscriptionCustomer Service
NetReputationBest OverallNoUnknownLive Chat, Email, Phone, Website
WebiMaxRepairing Online ReputationNoMonthlyLive Chat, Email, Phone, Website
GadookExecutivesNoMonthlyPhone, Website
PodiumReview Management14-day Free TrialMonthly, AnnualLive Chat, Help Center
TrustpilotReview PlatformFree AccountMonthlyPhone, Website, Help Center
SEO ImageBrands in Legal and MedicineNoUnknownPhone, Website
Reputation RhinoSmall BusinessesNoUnknownPhone, Website
InternetReputation.comProfessional and Personal Reputation ManagementNoUnknownLive Chat, Email, Phone, Website
IgniyteManaging Reputational CrisesNoMonthlyLive Chat, Email, Phone, Website
BirdeyeEnterprisesNoMonthlyLive Chat, Phone, Website

The Top 10 Reputation Management Services for 2023

Check out our top list of companies with the best online reputation management services, and see which one serves your needs best.

1. NetReputation – Best Overall

screenshot of the netreputation homepage

Established in 2015, NetReputation offers comprehensive reputation management services to help individuals and businesses gain a positive reputation.

Their specialty includes review management, reputation monitoring, crisis management, Internet privacy, and digital marketing.

You can even ask them to fix business listings and remove harmful online content to correct and improve your image.

We consider NetReputation one of the best reputation management companies due to their ultra-responsive customer support.

Their team comprises professionals who will thoroughly interview you to understand your needs.

You can check their five-step process to see how they work.

What We Like

  • Provides a full range of services such as review management, reputation monitoring, SEO, branding, content removal, social media management, PR, etc.
  • Removes negative search results
  • Replaces harmful content with positive content
  • Has responsive and professional customer service available 24/7
  • Offers free consultation and reasonable pricing

What We Don’t Like

  • Doesn’t show their rates or packages on the website

Bottom Line

We highly recommend NetReputation if you need a reputation management company offering complete services. They’re your one-stop shop for managing your reputation online.

You need to contact them to get a custom package for your needs.

2. WebiMax – Best for Repairing Online Reputation

screenshot of the webimax homepage

Running since 2008, WebiMax is another provider offering a full range of online reputation management services.

Some of their solutions include brand preservation, crisis response, content creation, lead generation, web design, and online monitoring.

They work well for repairing your company image as they help remove harmful content and promote positive reviews instead.

They’re also one of the reputation management companies with responsive and helpful customer support as they work closely with their clients.

You also get a dedicated manager updating you on your campaign’s progress, making communication smoother.

Regarding pricing, WebiMax offers custom packages depending on your needs, so you can’t see rates on their website.

What We Like

  • Provides lead generation, local marketing, social media, PPC marketing, and web design services, besides reputation management services
  • Get a dedicated marketing expert for your campaigns and as a point of contact
  • Offers month-to-month contracts
  • Allows you to request a free proposal

What We Don’t Like

  • Doesn’t provide rates or packages on the website

Bottom Line

WebiMax is an ideal reputation management company if you need content removal of harmful or malicious reviews and articles and replace them with positive ones.

Their digital marketing services will help you improve and maintain your brand’s online reputation.

3. Gadook – Best for Executives

screenshot of the gadook homepage

Gadook is one of the reputation management companies specializing in enhancing, maintaining, or fixing the online image or personal brand of CEOs, company presidents, founders, and other company executives.

Unlike some providers, they focus on reputation marketing using social media optimization and positive content to build your professional brand.

They also provide extra marketing services, like web development, project management, and system administration, for an additional fee.

Regarding fees, they offer different packages on their website, depending on the services you need. However, you can also get custom reputation management services if you call them.

Note that they also offer packages for businesses suitable from startups to enterprises.

What We Like

  • Excels in brand building and review management for CEOs, founders, and executives
  • Provides a wide range of brand reputation services, including brand protection and removal of malicious and negative reviews
  • Offers additional marketing services, like web design and development, system administration, and web marketing
  • Provides rates and inclusions on their website

What We Don’t Like

  • May be expensive for some

Bottom Line

Consider Gadook if you need a reputation management company focusing on reputation marketing and having prior experience working with executives.

4. Podium – Best for Review Management

screenshot of the podium homepage

Podium offers a unique reputation management service focusing on review and reputation management.

Unlike others that remove and replace negative reviews, this provider offers reputation management software where you can send review requests to customers, share reviews on various platforms, and respond to them in one platform.

Podium also allows you to integrate a chat widget onto your website, set automated responses, and let your customers communicate via text.

They offer three plans for different needs, perfect for the self-employed, startups, SMBs, and enterprises.

However, they don’t offer any other reputation service, so they may not be for you if you need a full-package provider.

What We Like

  • Provides a centralized platform to collect, filter, and promote reviews
  • Includes services like review management, reputation management, text marketing, and payment solutions
  • Offers reasonable prices and a 14-day free trial

What We Don’t Like

  • Lacks other reputation management solutions that you may need

Bottom Line

Podium is a unique solution to gain more reviews, perfect for any industry and business size. However, we highly recommend this for e-commerce stores or online shops that want to increase their product reviews quickly and improve their credibility.

5. Trustpilot – Best Review Platform

screenshot of the trustpilot homepage

Trustpilot is a global review platform where anyone can leave real reviews of your brand.

If you want to connect with consumers and build trust and transparency, consider putting your business on this platform.

Creating an account is free, so you can set up your business to receive reviews from the public anytime.

Trustpilot also offers paid plans if you want more functionalities with your account, such as automated social sharing, downloadable marketing assets, and advanced analytics, among many others.

However, unlike other online reputation management services, Trustpilot doesn’t filter or censor reviews. And you can’t remove or hide unwanted reviews as the platform prioritizes transparency.

Because of this, your ratings are more accurate, and you offer transparency to your consumers.

What We Like

  • Allows you to receive real, unfiltered reviews from the public about your brand
  • Helps improve your company reputation through credible reviews
  • Provides a free account, so it’s easy to get started

What We Don’t Like

  • Only good for receiving reviews on one platform

Bottom Line

Trustpilot is one of the most trusted review sites for consumers and businesses, so putting your brand on the platform allows you to gain plenty of reviews and improve your reputation.

We highly recommend this to service-based companies to earn credibility from potential clients and help them know how you work.

6. SEO Image – Best for Brands in Legal and Medicine

screenshot of the SEO image homepage

SEO Image is one of the online reputation management companies that has been running for over two decades.

They specifically offer SEO and reputation services to boost your online presence.

They excel in offering specific solutions for doctors and lawyers. These services include white hat SEO, rebranding, promoting positive news, and suppressing negative comments and reviews.

SEO Image also offers a reputation management strategy for social media and content marketing.

You’ll need to request a free custom quote via their website to see their rates.

What We Like

  • Offers a free, non-obligatory mini-website analysis and free initial consultation
  • Has been in the industry since 1997
  • Focuses on SEO marketing and reputation service for professionals in the medical and legal field
  • Includes other marketing services like content creation, PPC, and social media management

What We Don’t Like

  • Lacks review services if you need them
  • Doesn’t show rates or packages on their website

Bottom Line

SEO Image is an SEO-focused reputation management provider that’s perfect for anyone in the medical and legal field since they have the most experience dealing with these professionals.

7. Reputation Rhino – Best for Small Businesses

screenshot of the reputation rhino homepage

Reputation Rhino is an online reputation management company that excels in serving small to medium-sized businesses.

Aside from the usual reputation management service, one of the unique things about their capabilities is that they can remove bad reviews on review sites like Glassdoor, Google Images, and Ripoff Report.

They also offer an unconditional 30-day money-back guarantee which you don’t see in most providers.

What We Like

  • Provides review acquisition and management, and brand repair services
  • Includes digital marketing services like SEO, social media, web development, and PPC
  • Offers a 30-day money-back guarantee

What We Don’t Like

  • Offers a high monthly starting price compared to others on the list

Bottom Line

We recommend Reputation Rhino for startups and small businesses that want to establish a good reputation right from the start.

8. InternetReputation.com – Best for Professional and Personal Reputation Management

screenshot of the internet reputation.com homepage

InternetReputation.com offers a personal approach to reputation management by providing customized strategies that fit your need.

They specialize in serving individuals and professionals and offer personal branding, reputation management, privacy monitoring, and removal of content, mugshot, and reviews, among many others.

If you’re a healthcare professional, you can have this provider take care of your sensitive information while still having HIPAA-compliant reviews on leading review sites like Google and HealthGrades.

What We Like

  • Delivers a custom strategy for your specific reputation management needs
  • Offers privacy monitoring aside from other services
  • Ideal for individuals, even for healthcare professionals
  • Provides a dedicated reputation manager

What We Don’t Like

  • Doesn’t provide sample rates on their website

Bottom Line

InternetReputation.com is an ideal choice for individuals and professionals needing positive online reputations to get accepted for school, be hired, or redeem their brand.

9. Igniyte – Best for Managing Reputational Crises

screenshot of the igniyte homepage

Igniyte is one of the leading and oldest online reputation management companies that excel in crisis management.

They start by auditing your current reputation and suggesting ways to improve your presence online.

They also offer online review management, SEO, and social media creation, among others.

Some of their clients include Epson, Mercedez-Benz, and executives in banking, finance, marketing, and more.

What We Like

  • Offer review and mention monitoring, reputation audit, reputation repair, asset optimization, and SEO management on all search engines
  • Works with global brands and individuals
  • Provides preventive and crisis management strategies
  • Offers sample rates and packages on their website

What We Don’t Like

  • May be expensive for some

Bottom Line

Igniyte has experts to analyze your situation thoroughly and give strategies to overcome negative news and promote positive content about you or your brand.

10. Birdeye – Best for Enterprises

screenshot of the birdeye homepage

Birdeye is similar to Podium, but they can tap into customers from different locations and deploy surveys and sentiment analysis.

Plus, you can send review requests to customers via Facebook and Google and have them leave reviews directly on these platforms.

Although they primarily serve enterprises, Birdeye is also ideal for small businesses that want to increase their online reviews rapidly and improve their overall business reputation.

Regarding pricing, they offer three custom plans depending on the number of your locations.

What We Like

  • Allows you to easily gather reviews from customers, especially via Google and Facebook
  • Presents a personalized workflow to see how you’re receiving reviews
  • Includes other solutions like review generation, listing management, customer experience surveys, ticketing, insights, messenger, webchat, and benchmarking

What We Don’t Like

  • Can’t see pricing unless you provide your information

Bottom Line

Birdeye is one of the reputation management companies making it easy for you to gather customer reviews, especially on platforms like Facebook and Google.

We highly recommend this for enterprises that want a holistic view of their reputation, especially when they have different locations.

How to Choose a Reputation Management Service

How do you pick the right online reputation management services or agencies? Consider these factors before entrusting your brand image to a third-party provider.

Identify Your Needs and Goals

Start by identifying your brand needs and goals. Then, ask yourself or your team why you need a reputation service.

Do you need help collecting and managing online reviews? Do you want to boost your social media presence? Do you need to fix your company’s negative reputation?

Also, consider how long you need the service and other factors like budget constraints.

Regardless of your needs and goals, knowing your purpose for these services will help you narrow down your choices of reputation management companies.

Choose Providers Using White Hat Tactics

The best reputation management companies use white hat techniques to improve your SEO, social media image, and overall reputation.

Commonly used in SEO, white hat strategies are tactics that comply with Google’s best practices. These techniques take time to achieve results, yet they provide better search rankings and online presence in the long run.

In contrast, black hat strategies achieve results quicker but apply risky and aggressive techniques that search engines often penalize.

If an online reputation management service suggests or admits to using black hat tactics, we recommend avoiding them for safer and more effective reputation management strategies.

Notice Their Customer Service

When you start inquiring about plans or taking free consultations from providers, we suggest closely examining their customer service.

Are they easy to reach? Are they responsive? Do they answer your questions clearly?

Also, do the representatives ask questions to understand your concerns better?

Generally, a reputation management provider offering an ideal customer experience will likely have excellent customer support once you start working with them.

Consider looking for honesty, transparency, and consistent communication while dealing with providers to see which one collaborates well with you.

See What Others Say About the Provider

Have you checked a provider’s online reputation?

Don’t forget to thoroughly research each online reputation management service, looking at different sources.

Check if they have positive reviews from past and current clients and if their online image fits your needs.

If possible, we recommend contacting the clients indicated on a provider’s website to ask about their experience.

Note that a provider’s Internet reputation speaks volumes about how well they manage their brand. So, if they manage their image well, they’ll likely manage yours well, too.

Online Reputation Management FAQs

What Are Reputation Management Services?

A reputation management service refers to strategies that help build, maintain, or repair a business or professional’s brand reputation. 

These tactics include search engine optimization, review management and monitoring, content creation, content removal, and social media management to create a positive reputation.

How Much Does Online Reputation Management Cost?

Most providers offer custom pricing since the cost of current online reputation management services varies depending on your needs.

Cost factors include the type and number of services you need, the project’s duration, and other add-ons for personalized service.

It can generally cost from a few hundred to several thousand dollars monthly.

Why Does Online Reputation Management Matter?

Whether you have a good or poor reputation, opting for reputation management services will boost your searchability, improve your brand image, establish credibility, and turn visitors into potential customers.

You’ll also have someone to help remove malicious or damaging content and gather positive reviews for everyone to see.

Which Reputation Management Service Should You Choose?

We highly recommend our top three: NetReputation, WebiMax, and Gadook.

These providers offer various services and prove to be reliable and reasonably priced.

However, it depends on you and what services you need to improve your company’s online reputation.

Consider our list carefully, and let us know which one you choose!