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Once your site is live and you have tested everything to be sure that they are working, it’s time to reach out to your target audience to get them to join your site.
Here are some of the ways you can promote your new site:
- Content marketing: blogging is one of the most effective ways to attract organic web traffic to your new website. Publish helpful blog posts on your publicly available blog that cover relevant issues in your niche and add hints throughout your content that suggest they can get much more if they become members.
- Email marketing: you can leverage your existing email list if you already have one. Send a broadcast to people on your list introducing your new site and provide convincing reasons as well as incentives to get them to join.
- Social media marketing: your audience research should reveal the social media platforms where your potential members hang out. Create a profile and post valuable content that can show up in their feed. You can also use ads to increase your reach.
- Influencer marketing: you can partner with influencers in your niche that can help you promote your new site to their audience. The influencer you working with must have a substantial following and the audience must be the type that will be interested in what you are offering.
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