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Keyword research is one of the most important ways to grow a blog’s traffic.

Instead of publishing what you think readers will want to read about, you can instead publish what you know they are searching for.

That’s the magic of keyword research.

This stuff works, believe me.

On a site that I own, I once completely overhauled the way I published content.

I produced content systematically, based on what people were searching for and then tailored those posts around the intent in which they were searching for it.

The results were astounding.

My efforts eventually led that site to grow from 3,500 visitors per month, to a whopping 1.5 million unique visitors per month.

Even I was blown away by the results.

As such, I now only create content based on what people are actually searching for, and rarely guess and hope they find it.