Lesson 2 of 9
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Promote A Blog With Content

Content marketing is one of the most powerful ways to grow your blog and take traffic to the next level.

According to Content Marketing Institute, an online resource for content marketing-related topics, content marketing is defined as…

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

While this term can be applied to the overall digital landscape of a blog as a whole, in this section we are specifically referring to growing your blog using blog posts and pages within a WordPress, or blog, domain.

At it’s simplest form, the idea of growing your blog through content can be broken down into one powerful sentence…

Growing your blog through content takes a ton of time, effort, and investment up front, but once that content ranks, it will live on for a long time.