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Understanding YouTube Channels [In Simple Terms]

What is a YouTube channel? Learn what they are, how they work, and why they are a powerful way to grow and audience and an income.

vector graphic showing a woman with her hands held out on a YouTube screen on a computer monitor - for understanding YouTube channels post

What Is a YouTube Channel and How Does It Work?

A YouTube channel is a collection of videos created and posted by one user or brand. You can also use a YouTube channel to curate videos that a user likes or make a playlist of other creators’ videos.

Each YouTube channel has a unique URL, making it easy for creators to share their channel on websites and social media platforms.

In addition, other YouTube users can subscribe to your channel, so the platform will notify them whenever you post a new video.

Within a YouTube channel, you can also create playlists for your videos. You can group them by subject or type to make it easy for followers to find videos that interest them.

Pros of Starting a YouTube Channel

There are quite a few reasons for starting a YouTube channel.

It’s estimated that users watch an average of 100 minutes of video each day, so it only makes sense to get into the YouTube game, especially since YouTube is still the most popular video platform.

A YouTube channel allows you to present your content from a different perspective and can often make your business seem less like an institution and more like a group of people.

Since YouTube videos show up on Google, you can get traffic from the two largest search engines.

As your channel grows, videos can be a great way to make money online.

Once you can monetize your channel, ad revenue is an excellent source of mostly passive income.

You can continue to develop channel ideas and grow your business even more.

Is It Still Worth Starting a YouTube Channel?

Starting a YouTube channel is an investment.

Equipment and video production cost money, and if you try to do everything for free, there’s a good chance you’ll never get anywhere.

There’s no guarantee that your channel will be successful, and if you don’t get enough subscribers and watch hours, you can’t even monetize your channel.

However, it’s still worth starting a YouTube channel.

As the demand for video increases, high-quality videos still have a chance of being successful.

You can maximize your chances by creating professional-looking videos and following best practices when creating your channel and uploading content.

You can also help with your budget by purchasing second-hand equipment and doing the production and editing in-house.

As your channel grows, you can also grow your budget.

Which Kinds of Content Are Most Popular on YouTube?

Vlogging videos are very popular, as viewers like to get a peek into other people’s lives.

Even though Twitch is popular for gaming, gaming videos are still some of the most-watched videos on YouTube.

Viewers also enjoy comedy and prank videos, dancing, and challenges. Educational videos do well, from explainers to how-to videos.

Viewers like unboxing videos and haul videos, which are videos where people show the results of their shopping.

These videos usually go through items someone got for a great deal. If you don’t want to create your own videos, then list videos, such as “Top 10” or “Best of” videos that are popular.